Pricing
Three plans. Pick the one that does your job.
Send to your list, let the agents sell for you, or run on dedicated infrastructure. No per-send fees. New B2B leads metered at $1.25 each, guaranteed.
14-day free trial · No credit card required
Send
Your newsletter, sending from the inbox.
- Send from Bobb's pre-warmed domain — inbox from day one
- Branded replies & click links on your own domain
- List cleaning on every import
- Growth agent fills your list with right-fit B2B leads
- Automations, segmentation & A/B testing
- MCP server — run Bobb from Claude or Cursor
Sell
The agent that turns readers into meetings.
- Everything in Send, plus:
- Sales agent works your engaged readers & books meetings
- Reply inbox — every reply routed to you and tracked
- Recommendation network — get discovered, recommend back
- Priority support
Scale
Dedicated infrastructure for high-volume senders.
- Everything in Sell, plus:
- Dedicated AWS SES account & dedicated IP
- White-glove migration & onboarding included
- Highest-volume sending, isolated from the shared pool
- Priority support + private Slack channel
New B2B leads are metered at $1.25 each on top of your plan — and guaranteed. If the engine doesn't deliver a right-fit lead, you don't pay for it.
The platform
The same engine under every plan.
Pre-warmed sending, branded replies and links, list cleaning at ingest, and the MCP server come with every tier. You move up when you want the agents to do more of the selling — and, at the top, your own dedicated infrastructure. Your audience stays yours, exportable anytime.
Inbox from day one
You send from Bobb's pre-warmed platform domain, so there's no domain to connect, no DNS to configure, and no weeks of warmup. You're landing in the inbox on your first send.
Your-brand links & replies
Click-tracking links and reply routing use your own domain — links read as your brand and replies land in your inbox. Only the sending runs on Bobb's shared, warmed domain.
B2B lead engine + agents
The growth agent fills your newsletter with right-fit B2B subscribers; the sales agent works the engaged and books meetings. Define your ICP once and let it run.
List cleaning at ingest
MillionVerifier runs on every import. Catch-all and disposable addresses get dropped before they ever touch a send.
Recommendation network
Readers discover related newsletters across the network with one click, and yours gets recommended back. Every add is engagement-gated, easy opt-out.
MCP server
Run Bobb from Claude or Cursor, or wire in your own agents. Draft, schedule, segment, and read analytics through the assistant.
Dedicated infra at scale
At higher volumes you move to a dedicated AWS SES account and your own IPs, isolated from the shared pool, with deliverability ops support.
Self-host option
Bring your own Resend or SES key and deploy to your own Fly or AWS. Your data never has to touch a third-party SaaS DB.
Add-ons
Optional, à la carte.
Only buy what you actually want. No mandatory setup fees, no minimums.
White-glove migration · $199 one-time (included on Scale)
We export your archive, rewrite custom HTML for our renderer, import contacts with consent metadata preserved, and run a side-by-side test broadcast against your old setup so you can verify deliverability before flipping over.
Setup + list clean + onboarding · $99 one-time (included on Scale)
We run the onboarding with you, import and clean your list, and get your first send out the door. The cleaning itself is included for everyone; this is for the hand-holding.
Dedicated IP · included on Scale
Isolates your IP reputation from the shared pool. Standard on Scale; available on lower tiers at $50 / mo pass-through for sustained high-volume senders.
Agency white-label · custom
Unlimited client workspaces under one bill. Your branding, your support, our infrastructure. Built for 1956 US LLC originally, available to any agency.
FAQ
Common questions.
How much does Bobb cost?
Three flat plans: Send is $250/mo (the platform + growth agent), Sell is $500/mo (adds the sales agent that books meetings + reply inbox), and Scale is $1,000/mo (adds dedicated AWS SES infrastructure + white-glove onboarding). New B2B leads are metered at $1.25 each on top, and guaranteed.
What's the domain setup?
There isn't one for sending. You send from Bobb's pre-warmed platform domain (mail.sendbobb.email) so you land in the inbox from day one and warm volume pools across the network — same model as Beehiiv and Klaviyo. Your own domain is used for reply routing and branded click-tracking links, so replies come to you and links read as your brand. You never warm or babysit a sending domain.
Do I need to be technical?
No. No sending domain to connect, no warmup to manage. The whole thing is a web app: import your list and send. Adding your reply/branding domain is a few DNS records, and the $99 onboarding add-on covers it if you want help.
What's the $1.25 per lead guarantee?
The B2B lead engine adds right-fit, engagement-gated subscribers to your newsletter. We price new leads from $1.25 each — if we don't deliver, you don't pay for them.
Can I switch back to Beehiiv if it doesn't work out?
Yes. You own your list and your archive at all times. Export to CSV and you're out. We're not interested in lock-in.
How does annual billing work?
Prepay 10 months, get 12. Cancel anytime, unused months refund pro-rated. No annual lock-in tricks.
Try the switch.
30-minute call. We'll look at your current setup, your list size, and tell you honestly whether moving to Bobb makes sense.
Book a call