Segments
Blasting your whole list every send is how you end up in spam.
Bobb Segments let you build reusable audience filters, so every send reaches the right people. Built-in engagement tiers do the heavy lifting automatically. Your deliverability stays clean, your hot contacts get priority, and your dormant subscribers don't drag your reputation down.
How it works
Build it once. Use it every send.
Segments are saved filters you apply to any send, sequence, or broadcast. No re-building the audience every time you want to target a specific group.
Built-in engagement tiers
Every subscriber automatically lands in a tier: hot, warm, or cold. Based on opens, clicks, and replies over a rolling window. The tiers update on their own, so the segment stays current without manual maintenance.
Source filters
Filter by where a subscriber came from. Soft-add stream, co-registration network, manual import, or signup form. Send a different first-touch sequence to each source without duplicating effort.
Status filters
Active, dormant, unsubscribed, bounced, or suppressed. Build a re-engagement segment for dormant contacts. Build a VIP segment for people who have clicked in the last 30 days. The filters stack.
Reusable and shareable
Name your segment and save it. Use it across every campaign you run. Your "hot leads from soft-add" segment is there every send, always up to date.
Deliverability first
Your reputation is built send by send.
Every time you send to someone who doesn't care, your reputation takes a hit. Enough hits and even your best subscribers stop seeing your emails.
Inbox providers watch engagement
Gmail and Outlook track whether your emails get opened, clicked, or ignored. Send to a cold list often enough and they start routing everyone to spam, including your hottest contacts.
Segment before you send
Use the hot tier for your highest-stakes sends. Use the warm tier for regular newsletters. Save cold-tier re-engagement for a single dedicated send every quarter, not every broadcast.
Let dormant contacts leave gracefully
A subscriber who hasn't opened in 90 days is not your audience anymore. Bobb flags them. You can run a re-engagement send or remove them before they become a deliverability problem.
Growth hides rot
Adding new subscribers while leaving old dead weight on the list masks a real problem. Segments let you see the health of each group separately, so you catch issues before they compound.
Works with
Segments power everything else.
Every other Bobb tool uses segments under the hood. Build the right audience once, and everything else targets it automatically.
Sequences
Target a sequence to a specific segment. Only soft-add contacts from the last 30 days get the onboarding flow. Everyone else is untouched.
Signals
Hot-tier subscribers with a rising signal score are your best bets. Combine Segments and Signals to build a true short list of people ready to buy.
Growth Network
Soft-add contacts arrive tagged by source. Drop them into a dedicated segment the moment they join, so they never mix with your warmer existing subscribers.
Reply Inbox
Build a segment of everyone who has replied at least once. That group gets treated differently, because they are different. They raised a hand.
Send to the right people. Every time.
Build once, reuse forever. Engagement tiers handle themselves. Your list stays clean and your inbox placement stays strong.
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